the birth of FV KIDS
April 22, 2013Screenshot on the day of the launch
Biased or not, FV KIDS couldn’t have come at a better time for me. Hehe.
The decision to expand the target market for FV was a natural one because we have a lot of mommy customers. While they shop for themselves, they can shop for their kids too and earn reward points as a family that can be converted to cash value.
I was really nervous leading up to the launch. The womenswear market, I can sort of understand already with 2 years hands-on experience in FV operations. But kids…. man, that’s a whole other market! Those mini fashionistas are cute but they don’t have credit cards, yo! We needed to flirt with the moms. Hehe. We did our research months before we launched and the hard part was to gather good local kidswear designers. Wanting to stay true to supporting local designers like FV WOMEN, I insisted only local and Asian companies doing kidswear which of course made our fashion buyers’ lives quite tough.
And the production team had a headache as well because I want the website to look as neat as possible even with so many different categories, a challenge all multi-brand websites face. The last thing I wanted was for our website to look rojak, so filtering by product, size, colour etc had to be spot on. And I wanted each product’s measurements to be correct to the cm so moms can start measuring their kids. Haha.
To make your browsing simpler, you can filter by gender, by product, by age, by price and by designers.
It wasn’t easy but we did it!! With the help of local media and customers, FV KIDS has been well received. (THANK YOU!!!!) We have about 30 brands now that we’re releasing gradually on the website and we’re still on the lookout for more.
The new arrivals will be weekly and the latest ones were just launched today if you’d like to have a look right here.
I can’t look anymore, because I feel like giving birth already. Too cute, too cute!!!
(FV MATERNITY & NURSING Â will be launching in May)
hi vivy..ni dah beli 1 for my 18m.o daughter..so cute & i love it..;)ngood luck!!n
Hey vivy! Dan lama nak suggest for maternity & nursing wear and yeah am so glad both of em will be launching in may.weeee!so excited!
I noticed that there’s no longer section for Men like before. Dunno if I completely missed it but I’m pretty sure that it wasn’t there anymore. Was browsing FV the other day & it’s quite troublesome going through all the brands just to fine the one that carries menswear. You might wanna put the filter for men as well.
yeah finally! FV nursing yahooo
Only yesterday I watched again the repeated Raikan Cinta korang on air @ Astro and saying to myself, “dah nak jadi Mak si Vivy ni”….time flies!
hi nurul.. thank youuuu for supporting !!!!!! 🙂
i am too :))
Hi Moose, we no longer carry menswear. It didn’t do very well on FV compared to womenswear and kidswear so we decided to scrap it altogether.
hehe yeah!! Insyaallah
haha i watched it too 🙂 Time really does fly huh?
Nursing… I have suggested it before this. Glad that u’ve considered to be in FV… Yeahhh. I’m a full working mom and bf as well. Love u vy!
really waiting for fv maternity & nursing. when will the exact date vivy? i am 32weeks now and do REALLY need to shop! bahah!
Hi, i’m just wondering that when u say “hard part was to gather good local kidswear designers”, do all brands design the clothes by themselves or some of them merely get their stocks else well and set up their own brand?
Thank youuu!! I shall be needing tips from you then; how to be a working mom and breastfeed too :Sn
hahah i feel you girllll! we’re launching mid may so you might have given birth by then! eeekk…
for fv kids, we focused on looking for brands that design and produce their own which you can see in most of the brands. there are 1 or 2 that source which we take in as well for variety if we think they will complement the selection.