For Designers <3 FV series that FV has just introduced this year, I definitely drew inspiration from the For H&M series that the power house does regularly with fashion icons all over the world. But Designers <3 FV is different in the sense that we really want to promote Asian designers, starting with our very own Malaysians. We’re also now working with Indonesian designers for the next few Designers <3 FV collaborations, it’s really exciting!
I remember being in London, getting really excited about any new H&M collaboration. Stella and I would line up in front of the store to get there early, haha. And now I wonder why on earth do we get so excited about international brands, but not for our own homegrown talents?! It’s quite sad actually that we’re all so ready to support outside our home, but not inside.
So when we launched Mimpikita <3 FV which was the debut collaboration, I was very nervous as I didn’t know if people would love it. THANK GOD the response was amazing; some designs were sold out on the first day, the bulk of the collection is gone and now we’re only left with a few pieces (should really have a clearance sale soon). Overall, I was thrilled to find that FV customers support local designers as much as we do!
Our 2nd Designers <3 FV collaboration is with bridal and evening gown fashion house INNAI RED. This high profile brand has joined forces with FV to create a RTW line for prices that are at a fraction of their crazily breathtaking dresses and wedding dresses. I’m just so excited because this is the first time INNAI RED has agreed to do a somewhat mass RTW line.
It is happening TODAY and I literally can’t sleep. Even Baby D is staying up with me, kicking like mad. This familiar feeling of confident yet nervous (reallyyyy not making any sense here) that I had for Mimpikita <3 FV is back and I’m pretty sure I’ll be feeling this way the day before a launch for all the collaborations to come. Haha.
The collection shall be revealed tomorrow (Monday, 27 May 2013)…. but there will be an early viewing for our newsletter subscribers TONIGHT. So if you haven’t, please register here to be the firsts in Malaysia to be able to purchase early –> https://www.fashionvalet.com/customer/account/create/
Some BTS of the coming-together of the collection:
One thing for sure is… this collection is for the lady who appreciates luxe and elegance. Hope you’re her!