fashion must smell good

January 9, 2014

I still recall the call I got when I was asked if I wanted to collaborate with Downy. They were going to release a new fabric conditioner called Downy Msytique and with the luxurious scent, they wanted me to design a fashion collection for it. Downy, the famous international fabric care brand… wants to collaborate… with me… me?! Who wouldn’t jump at the opportunity?

It’s been a few months now since we launched the FashionValet for Downy collection and before that, we had a big fashion show for the media. My goodness, the amount of emails we still get about it. It’s so overwhelming and I still am over the moon!

downy clippings

I am so so grateful to all of you who supported the FV for Downy collection, not just to support me but also because you actually liked the collection. Means the world to me.

We had to restock some designs because it was sold out and with the Volume Skirt, I was surprised when the team told me it was sold out again, in both colours; black and gold.

Screen Shot 2013-11-12 at 8.43.50 AM

Remember the competition I was telling you about? Spend RM 20 to buy Downy Mystique and you’ll be in the running to win the FV for Downy collection? Well, the winner has been decided. Norzanah binti Mohamed Din from KL, you lucky lucky girl you! You spent RM 20 and you received thousands worth in clothes! Yep, she received EVERY SINGLE PIECE of this collection in her size. So if you’re her colleague, get ready to be seeing her in only black and gold for a while.

We had a whole party thrown for her in front of the media. But as excited and thrilled as she told the organisers, she requested not to attend in front of the media because she was too shy! She was definitely missed as I would’ve loved to meet her, but hey, that just means more food for us. Hehe.

OLYMPUS DIGITAL CAMERA

It was an intimate do at Mollydookers Coffee place and we all sat around on couches and got to know each other. One representative from each publication came to touch and feel the collection. The rack of the FV for Downy collection was set up for the media’s viewing and loads of FV and Downy goodies.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

I was put on the “hot seat” during this hi-tea session.

OLYMPUS DIGITAL CAMERA

Wore the black jumpsuit from this collection. One of my favs because of its heavy fabric, nice cutting and the subtle studs on the sides. Would’ve loved for them to be shown more, so I should’ve styled my headscarf differently! Will take note next time.

IMG_0742 IMG_0751 blog

OLYMPUS DIGITAL CAMERA

So I was asked lots of hard questions about fashion and considering I didn’t run for my life, I think it went pretty well.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Then we had a mini styling session which was fun for me to do.

OLYMPUS DIGITAL CAMERA

Pair a more feminine top with boyfriend jeans to give yourself the instant cool factor. I never understood the boyfriend jeans, but after trying it out the other day, I’m sold. Of course for me, heels are much much needed for the jeans to work, but if your legs go on for miles, then a pair of loafers or the pointed laced up shoes would be uber cool.

OLYMPUS DIGITAL CAMERA

The Robe Dress was one of our best sellers, and I just love the simplicity of it. I’ve seen a few people wearing it at events and I turn googoogaga pointing at them from afar, furiously trying to get a photo of them. Crazy fan moment for me, for sure! For this, I’d recommend a nice necklace and that’s it.

OLYMPUS DIGITAL CAMERA

For The Swing Top, I explained that I wanted a cardigan type top in this collection, and this top can even be worn when you’re pregnant because of its open front and the flared sleeves. Foolproof, basically. Gain or lose weight, this top will be loyal forever. I would wear them with an inner top and pants, but I realized you can also wear them with a dress or in this case, a really long sleeveless top with a bit of statement motif. Put on your flats, sunnies, put your hair in a poinytail and you’re ready for a relaxing weekend.

Would love to give more suggestions, but you all better get back to work or continue hitting the books (some of you emailed me that you have exams soon, so good luck guys!!!). For your next break, don’t forget to check out the collection here ok?

Everything is on 20% off now, so now’s the time! See you on FV.

OLYMPUS DIGITAL CAMERA

And of course, keep supporting Downy too!

With all my mentions of Downy, have you guys bought the Downy Msytique yet? It’s RM 9.90 (900ml) and RM 18.90 (1800ml), available in major supermarkets in Malaysia. Amazeballs to keep your FV for Downy items soft and smelling nice. No need to wear perfume!