the sofina 3

January 26, 2015

photo 4a

Peek-a-boo! Is that a new Sofina you see?

Why, yes it is!

I have always been a bit choosy with collaborations, but one that I’m so so glad I did was the Sofina bag collaboration with Sometime. I only did it because (1) being their stockist, I am impressed by their quality control and meticulousness in perfection, so I know the products from their factory will be good which is amazing and yet still affordable for all (RM179 for a long lasting bag?!), (2) I respect the people behind Sometime, such a hard-working bunch and (3) they sold me the story of how we should create a versatile bag that every woman would want.

So Sofina 1 was born and sold out within the first hour. Sofina 2 was born and sold out within the first hour. Sofina 2.1 was born and sold out within the first hour which prompted us to do a pre-order to see what is the actual maximum number of Sofina bags that can be sold. Both FashionValet and Sometime were just amazed at the result and we felt sooooo thankful that women out there loved this bag as much as I did!


Sofina 3 was a 50/50 chance because I thought this was enough. But I felt that the Sofina 2.1 could be improved and I itched to make some changes to it. I wanted it to be slightly more structured than the Sofina 2.1. And I wanted a sturdier zipper so Sometime sourced for better zippers that even big international designer brands use! (I’m so pleased with the new zipper). And I wanted even better quality material. We improved the studs as well for a more expensive one, and as usual the studded strap is detachable for non-stud-lovers.

So…. I am proud to announce that the Sofina 3 is coming out in six colours… this WEDNESDAY 28 JAN on FashionValet!

We had a shoot recently for this release and I’m happy to share some BTS with you:

1a 2 3 3b 4 5 6 7 8 9 9a 9b 9c 9d 9e 9f 9g

Wearing inner and scarf from dUCk and Bianca cape blazer from Samantha Sherina by Thian, both from FashionValet.

Make up by Teyn.

I hope you will like the release on Wednesday!!! I’m super excited to see the Sofina 3 on the website soon.

Oh, and if you’re lucky, you might get ALL SIX…. FOR FREE.

Here’s how:

sofina fbig 1