starting FV Indonesia

October 10, 2015


Part of the expansion of FashionValet Group is expanding our team in Indonesia. Now we have about six people there, excluding the Malaysian FV team overseeing the progress. Dean and I will be going there often from now as the plans have been rolled out and a lot needs to be done, and we just had our first team meeting this week. We were in Jakarta for just one night and we basically crammed everything in the short time, and I gotta say, the shorter time you have, the more productive you tend to be!

This stage of building the team reminds me of the early days of FV. If you have been following this blog for a long time, you’d remember it too. Remember the time I wrote about how I could barely breathe when the website launched and we didn’t have internet in the office, or when I cried alone because I didn’t know how to make an official receipt on Microsoft Word to the customers? Or when we were fixing up IKEA furniture on the hideous red carpet? *Why didn’t you guys tell me how terrible that carpet was!*

I’m smiling as I write this because those times, as challenging and difficult as they were, taught me to always persevere. (But not persevere blindly obviously.. everyone thinks they have amazing ideas, but not all are viable businesses. That’s why I will never advise young entrepreneurs to “never give up if you have a dream” because you need to do your research first. Some dreams are better left as dreams… like my scrapbooking business idea haha.) It’s because of those times that Dean and I led FashionValet to where it is now. We started with RM 100K as capital, and now FV is worth 8 digits in USD! (Sorry I can’t disclose the figure. Boring legal stuff.) We are beating all odds with giant billion-dollar conglomerates as competitors and still being relevant. Seriously, Alhamdulillah. Believe in Allah swt, guys. For He determines all, not people, not competitors, not your parents either hehe. All’s well now but life is a cycle; we might be fine now, but you never know when He will take it all away. So we always remind the team to not be comfortable.

Anyway, back to FV Indo. We paid a visit to the warehouse and it wasn’t as fancy as KL’s. Stock were piled up, renovation is underway, people were still trying to get to know one another… I absolutely loved the vibe. It was new, it was exciting, and when we talked about our potential in Indonesia, all of us got so excited. It’s not that I don’t get excited about the KL team (of course I am!), but when things have grown to a certain size and it’s kind of on auto pilot, the hardship/excitement until you have sleepless nights/involvement isn’t as much because you’ll have heads of departments by then (who are probably way more qualified than you!). But in Indo, it was back to where FV was 4 years ago and it was one of the most exciting times of my work life.

Butterflies in my stomach when I think about how small FV is in Indo and how we are going to change that, Insyaallah. Make doa for us!