dUCk alphabet collection
October 22, 2016Everytime I pass a big showcase at the concourse of a mall, I think Wowww this must cost a bomb, followed by Mannn I want to have that someday, it would be a dream come true.
And so one of my dreams came true this month because dUCk had a showcase of our latest collection at the whole concourse of Bangsar Shopping Centre. We initially wanted Pavilion because it made sense since we have the store there (omg I can’t believe I missed blogging about that!), but their available dates didn’t match ours. So BSC would naturally be our next choice since we started off with joining bazaars in BSC and they’ve been so supportive to us.
We hired an established event company for this because as much faith as I have in the team, D and I both agreed this is a big deal and we don’t have the experience to roll it out. Event setup, crowd management, POS system, security, we got the best because we wanted a pleasant experience for dUCkies and also new people coming by to see what was going on.
The collection? Ahhh… I just cannottttt, I love it so much. The first in the country to roll out an alphabet collection with 26 unique designs to choose from, and across different products too; scarves, twillies, notebooks and the most exciting for me, tote bags! People who came thought we were an international brand and that just made my heart grew bigger. But actually the team was pretty stressed with this collection, tbh. It’s not easy to make sure 26 designs are done, samples being redone many times until they’re perfect, working with different suppliers for the different products, and timeline was a $@$%$@%@$. But they are so amazing, everything pulled through in the end.
The set up was supposed to be a garden theme, hence the green grass floor. We had a girl made from wire, wearing a huge floral skirt, reading a book. And from that book, alphabets just flew out and upwards in the form of alphabet scarves. We had a life-size Scrabble board for dUCkies to play and get discount, we had Sticky candies, a personalised candle bar, and food catered by Ben’s Restaurant.
The media came, our longtime dUCkies came, VIPs came, new faces came, my favourite was this one Chinese Uncle who went what is this dUCk dUCk ah?, and bought a whole bunch for his daughters. Alhamdulillah, I’m so so happy when other religions also learn about dUCk and open their eyes to accept scarves. They might like wearing the scarves so much that who knows what that could possibly lead to one day? All Allah swt’s power. For me, I just want to try and make dUCk portray scarves to be the coolest thing in the world, and to attract people to start loving it. Because not long ago, I was on the opposite side. And Alhamdulillah, I hope we are already making a change in people’s mentality of headscarves being uncool. I receive so many emails from ladies saying they’ve started wearing the hijab because dUCk makes it look so cool, and I swear to you those kind of emails give me a smile so big I jump up and down sometimes because I’m so happy. Because really guys, wearing the scarf is really cool. If it’s cool in the eyes of Allah swt, it’s the coolest thing in the world.
And pls ah, none of this bashing people for not wearing headscarves right. What is wrong with people who do that blatantly on social media? When someone opens their heart, you don’t tell her what’s wrong with it, you tell her Alhamdulillah and give her a huge hug and take her out to celebrate. And then you make doa for all of us to improve so we can end up in heaven and eat cake together. Insyaallah, guys, we will all get there. 🙂
Btw, the preorder for scarves and twillies have gone (I blogged too late!). But the bags are still up for preorder until the end of this month, so hurry here.
Aaww, pakcik tu pun boleh jatuh hati nampak scarves ni sampai beli semua, apatah lagi hati wanita bila lihat Alphabet Collection ni. ???? Memang kreatif sangat. Lain dari brand tudung yang lain. ????
Good job D and Team ???????? Btw the tote reminds me of Mary Katrantzou alphabet collection. Even the label part is the same. Was it inspired by it? Love both collections
Awww that was cute but mauuu tak coolnya bila start pakai tudung and the tudungs are duckscarves….tudung mahal….huhuhu
Yeah V, if its cool in the eyes of Allah, we should have covered our aurat not only kepala, tapi lengan, kaki and all kena jaga juga kan 🙂
Yeah V, but apa yg Allah kata haram is tetap Allah. Tiada matlamat atau cara yg boleh utk menghalalkan yg haram, huh? I pretty believe u know what i mean rite? Bkn bererti if dah org yang too much adore or puja kita seumur hidup, we could simply deny of hukum undang2 Allah. Moga Allah terangkan hati dan uruskan hidup kita dgn kebijaksanaanNya, kita adalah selemah2 dan sehina dimataNya, wassalam?
*haram i/o Allah
My bad n sorry for the typo ????????
Congratz V for such an amazing outcome..i’m sure many would love the dUCk scarves and i’m proud that it draws more ladies to wear tudung too. Perhaps FashionValet could share tutorials how to wear dUCK in various modest way.. Because there are still people who loves the scarves but have no clue how to style it.. Have a great day..
Ah I hate the fact when people start saying “fuyoo dah pakai tudung… Alim…” tu a newbie who just decided to wear a scarf. Whyyyyy…..?
Omg, will you save your preaching? You’re not fooling anyone. Actually wait, you are fooling quite a number. Great for sales huh? This alim marketing route. This is an awesome collection. Let it speak for itself. Don’t know why you have to resort to your fake preaching at times.
Congrats Vy on such a beautiful collection but I kinda agree with a fellow commenter, Amelia, that this dUCk alphabet collection is soooo similar to Mary Katrantzou alphabet collection. The only difference is the colour theme(?). dUCk’s seem to centre more around pastel colours while Mary Katrantzou’s designs are more bold in colours. But anyway, all the best to dUCk, FV and you and your entire team 🙂 You guys are amazing!
Vivy, I have always been on the look for THAT perfect scarves and I tried so many scarves and nothing is up to my liking. Decided to try dUCk last year and Mashaallah I’m all for the Satin Silk range!! I collected so many from the range (no commitments before. Hihi) but now after I got married things are a bit tight for me so I cant really indulge that much but just wanna let you know, dUCk’s satin silk is by far THE BEST (even that is an understatement) scarves out there. Good job, D & team! <3
congrats D, V and team! 😀
I dont know what’s wrong with Ira but everytime she posts something on Vivy’s blog, I can feel the hatred and sarcasm. Whats wrong with you girl? So funny you keep on giving hate comments so I think its better if you dont read Vivy’s blog.
dont think any non-muslims are dying to wear headscarfs.. dont think the chinese uncle bought the headscarves for his daughters to cover their heads =.=”
Congrats!! Can’t wait to receive the tote bag!
Awww Vivy, you really have succeeded in making headscarves really fun and stylish! And it’s not just limited to the superficial aspect of headscarves – you really embody the values of Islam well, and always inspire people to be the best Muslim they can be 🙂 You’re the best example of the modern Malaysian Muslim woman!
props and event paling best so far… i love all hurufS k. haha! bt yas, R and B dalam tangan la so far. hehe
Yeap probably inspired since I’ve see VV using the alphabet “V” Mary Katrantzou totes bag too 🙂
Oh yes, definitely! We were inspired by Mary Katrantzou and also Dior for this Alphabet collection. Love that they had the alphabet choices and I just couldn’t resist getting their V’s because it’s so special and personal. Hoping that people will feel the same way about this collection by dUCk too!
I wish I could afford it , someday 😉
The best post!! The way you explanations, hat off!!, your time consuming research in post is much appreciated. You are an inspiration. Keep it up!
I actually reaaaaaally hope that this isn’t limited edition. Because it’s sooo cool it shouldn’t be limited. The demand will always be there from diff people for diff alphabets to choose from. I hope you’ll reconsider to make this an exception pretty pleaseeee ???? ????
Also yes for an established brand, can you pleaseeeee spend some money to make tutorials. Can even use non-muslim model perhaps? Not everyone knows how to style duck properly. So it’ll be a lot cooler to wear ducks if we know how to style it ????????????✌